This may be a "news flash" for some, for people who try to cut corners at everything. This may be a "news flash" for some, for people who try to cut corners at everything. Many people know by now that using a photo is useful, even critical, but what impression are you forming with that photo, are you making the most of the opportunity?
– Posts that include images produce 650 percent higher engagement than text-only posts.
– People form a first impression in a mere 50 milliseconds.
Source: https://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html
If the people you are trying to reach are forming their impression within 50 milliseconds, when you need photography for your marketing efforts or online activity (social media posts, ads or Web site), use the highest quality photographs. If you're not a photographer, work with a professional who can help you capture and present your subject in the most favorable light! This is particularly true now that so many people carry a decent camera in their smart phones. Bland or over-processed photos, or glaring errors such as unlevel horizons, only waste your time and marketing budget. Many organizations try to use low cost photos these days or even get them for free, but how much does "free" actually cost?
And you may want several photos, given this research:
Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
http://www.convinceandconvert.com/social-media-tools/multiple-photo-posts-increased-clicks-1290-facebook-case-study/
Here's an example where one of my clients scored big, using the best photography they could find:
Mono County Tourism Scores Magazine Cover at 2015 Cannes Film Festival!
https://activesole.blogspot.com/2017/06/mono-county-tourism-cannes-film-festival.html
So don't settle for simply "filling the space" where a photograph is needed. Understand the value of better photography, and work with a professional photographer to get it done right!
This post in expanded form on my blog: http://www.jeffsullivanphotography.com/blog/2017/06/12/marketing-efforts-benefit-from-using-competent-photography/
http://www.JeffSullivanPhotography.com
#marketing #advertising #tourism #travel #photography
Marketing Efforts Benefit From Using Competent Photography
This may be a “news flash” for some, for people who try to cut corners at everything. This may be a “news flash” for some, for people who try to cut corners at everything. Many people know by now that using a photo is useful, even critical, but what impression are you forming with that photo, are you making the most of the opportunity?
– Posts that include images produce 650 percent
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Beautiful photo.
That's awesome +Jeff Sullivan. Congratulations. Thanks for the good tips as well.
+Kirk Johnson Thanks!
Like many of todays images I find this one overprocessed. A common error imo, illustrated here is oversaturation.
Great info, thanks!
+Steven Peterson I remember fondly the time when I had the idle entitlement to do whatever I wanted with a photograph, and not worry about the direct effect on my income!
I produced the HDR version because the single exposure failed to convey the drama of the moment, while it also had under-exposed shadows and over-exposed highlights. I uploaded both version to Flickr, where the single exposure received roughly 1/3 as many comments as the HDR. Remember, the context here is marketing. If a marketing campaign gets 3X the response, is that an "error"?
Are you advocating that photographers dictate which versions of a photo their customers choose, or that they pass on licensing revenue opportunities for philosophical purposes?
If you scroll down my feed, blatantly over-processed images are probably 5% of what I share, and I consider them to be failures if the processing distracts from the subject. I'm reworking a lot of those old images with newer tools (especially Photomatix 6) and greatly improving many of them.
But that may be to the detriment of my commercial licensing and sponsorship opportunities. My work is generally so under-processed in relation to the most popular work on sites like Instagram and 500px, I'm considering doing a survey of tools to completely revamp my workflow. It's not my first choice, but it may be imperative in today's market.
flickr.com - Sunset Over Bodie's Green Truck
buy that car...
Smart😁
This one nice
Anil